What does it mean when someone tells you that they are a “fashion
photographer?” I met a very pleasant young man tonight and that’s what he told
me. He had a friend and a model with him, helping him out in redecorating his
new studio space. The model was a waif-like young woman with huge eyes and a
limp handshake. They were nice enough but I could tell that they were utterly bewildered by me and what I do. The feeling was mutual.
The photographer showed me some photos on his iPad that he that he had taken;
they consisted of dramatic poses by various models, often focusing on their
facial features, particularly their overly made-up eyes. The contrast between light and shadow was particularly effective in creating drama but I thought that fashion
photography was supposed to highlight clothing, not the model. I’ve seen
similar poses in various magazines and I often don’t know what I’m supposed to
be looking at - unless the picture is part of an ad. Then, the advertiser or
accompanying text can give a clue if the product isn’t obvious.
But what am I supposed to make of the series of pretty young
women with overly dramatic eyes, all wearing size zero clothing? A few were in
filmy dresses, translucent skirts attractively billowing in a fan-induced breeze. Most were
dressed in yoga pants and blouses – nothing interesting, the clothes just
used to highlight their stereotypically model/whip-thin bodies. Nonetheless,
I complimented him on the pictures; they were attractive. I just didn’t see what distinguished
them in terms of fashion.
What IS a fashion photographer? I understand the photographer
part, but what differentiates this “fashion” photographer from a portrait
photographer? I don’t get it.
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